Facebook recently announced the slow roll-out of its newest Instagram content format, Instagram Reels, and the timing of this announcement couldn’t have been better for Facebook. Reels was made as an answer to TikTok, a new social media app that has taken Gen Z-ers around the...
There is absolutely no doubt that the tech industry at large will continue to evolve and grow. This year, we observed a lot of conversations around blockchain technology (and its fair share of naysayers), AI, and machine learning ...
Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll out targeted marketing campaigns at this point – what was considered a luxury decades ago is now the norm. But you can have too...
Google Ads is the largest online advertising platform in the world. But that doesn’t mean that you can advertise anything you want on that platform. It’s by no means a Wild West. The platform has a certain set of rules and regulations that advertisers have to...