Blog
Read our thoughts and insights on digital marketing, startups and everything in-between.
What is Digital Transformation?
If you have been casually scrolling through LinkedIn, you would have seen the latest buzzword in vogue: Digital Transformation. You may have also noti
25 March, 2021
Alternate Social Media Platforms – A Temporary Aberration or A Legitimate Disruptor?
Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number
22 January, 2021
Should You Be Marketing During An Economic Downturn?
We’re living in economically turbulent times. Old news, we know. During this time, a lot of companies would traditionally be looking to hunker down, c
12 November, 2020
Giveaways – Should You Be Launching One?
Hello everyone, it’s us at OpenMinds HK back at it again with another video! Today we’re here to talk about something that everyone has seen before, b
15 September, 2020
Are Facebook Page Like Ads Right For You and Your Business?
Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to con
21 August, 2020
Instagram Reels: A Window of Opportunity for Facebook
Facebook recently announced the slow roll-out of its newest Instagram content format, Instagram Reels, and the timing of this announcement couldn’t ha
21 August, 2020
Anti-epidemic Fund: The Basics
Without a shadow of a doubt, COVID-19 has impacted every conceivable facet of our society. For us in Hong Kong, some of these impacts have visibly cha
11 June, 2020
How To Adapt Your Marketing To A COVID-19 World
The coronavirus outbreak has impacted every aspect of our lives, from the state of our global economy to how many people can sit at a table in a resta
29 May, 2020
3 Challenges that come with Working From Home, and how we overcame them
Hello everyone! Here in Hong Kong, the coronavirus outbreak has had a huge impact on everyone’s lives, one of those being how we work. A lot of compan
05 March, 2020
Top 3 Technology Trends for 2020 in Hong Kong
There is absolutely no doubt that the tech industry at large will continue to evolve and grow. This year, we observed a lot of conversations around bl
06 January, 2020
User Intent and Empathy – Why Having a Heart is Essential to Marketing
Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll ou
25 November, 2019
5 Things Companies Can Do To Boost Morale In Tough Times
It has been many months of unrest in Hong Kong, and regardless of which side you’re on, many of our hearts have been breaking over the recent ha
22 November, 2019
