Blog
Read our thoughts and insights on digital marketing, startups and everything in-between.
Facebook’s Meta & the Metaverse: Social Media Reactions
... while opinions are still somewhat divided, it can be said that if Meta and the Metaverse successfully kicks off, it would indeed be a thrilling ch
04 November, 2021
Facebook’s Potential Name Change: An overall look & how it may impact the social media marketing landscape
On the 19th of October, multimedia company The Verge reported that Facebook is planning to change its company name. Their theory behind this name chan
22 October, 2021
Why Instagram Saves Are Important For Your Social Media Marketing Strategy
Since its launch in 2010, Instagram has become one of the most used social media platforms of our time. With over 1 billion active users, the app has
07 October, 2021
Facebook is Removing Page Likes – Does This Change Everything?
Earlier this year, Facebook announced a revamp of their Public Pages feature, aiming to make things “…simpler for public figures and creators to build
11 June, 2021
What is Digital Transformation?
If you have been casually scrolling through LinkedIn, you would have seen the latest buzzword in vogue: Digital Transformation. You may have also noti
25 March, 2021
Alternate Social Media Platforms – A Temporary Aberration or A Legitimate Disruptor?
Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number
22 January, 2021
Should You Be Marketing During An Economic Downturn?
We’re living in economically turbulent times. Old news, we know. During this time, a lot of companies would traditionally be looking to hunker down, c
12 November, 2020
Giveaways – Should You Be Launching One?
Hello everyone, it’s us at OpenMinds HK back at it again with another video! Today we’re here to talk about something that everyone has seen before, b
15 September, 2020
Are Facebook Page Like Ads Right For You and Your Business?
Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to con
21 August, 2020
Instagram Reels: A Window of Opportunity for Facebook
Facebook recently announced the slow roll-out of its newest Instagram content format, Instagram Reels, and the timing of this announcement couldn’t ha
21 August, 2020
Anti-epidemic Fund: The Basics
Without a shadow of a doubt, COVID-19 has impacted every conceivable facet of our society. For us in Hong Kong, some of these impacts have visibly cha
11 June, 2020
How To Adapt Your Marketing To A COVID-19 World
The coronavirus outbreak has impacted every aspect of our lives, from the state of our global economy to how many people can sit at a table in a resta
29 May, 2020
