Marketing and Branding

On the 19th of October, multimedia company The Verge reported that Facebook is planning to change its company name. Their theory behind this name change suggested that it accompanies the company’s increasing focus on creating ‘the metaverse’. Read our highlights and insights on this potential big change...

Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...

Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to continue marketing as they continue to cut costs and work from home. We at OpenMinds HK think that it’s important...

Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll out targeted marketing campaigns at this point – what was considered a luxury decades ago is now the norm. But you can have too...