Digital Analytics Know-Hows

Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...

Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to continue marketing as they continue to cut costs and work from home. We at OpenMinds HK think that it’s important...

Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll out targeted marketing campaigns at this point – what was considered a luxury decades ago is now the norm. But you can have too...