I bet you’ve seen lots of Reels on Instagram these days - are you planning on creating your own Reels? Sure, why not? Many brands and users have started adopting this new feature in their content, and you might be one as well. But…are you...
When surfing social media, you may have heard someone talking about Instagram Reels. But what is that thingy? For Hong Kong people, Reels may seem to be a new feature on Instagram, but it was rolled out long ago in different countries, such as the...
When it comes to promoting a brand or launching a new product, which of the following pops into your mind first: traditional ads or digital ads? I guess you might be wondering what differences there are between them. No worries, OM is here to help...
When it comes to the most trending social media trend in 2022, I guess we all agree that it’s Facebook renaming itself to Meta. Thanks to that, we are now surrounded by different information about Metaverses. But hold on, what exactly does the term metaverse...
Under the new normal in the business world in the past few years, numerous people started aiming to build a strong online presence for their traditional businesses and doubling down on digital advertising. Fast forward to 2022, are there any new digital marketing trends worth...
If you have been casually scrolling through LinkedIn, you would have seen the latest buzzword in vogue: Digital Transformation. You may have also noticed that different companies on your feed have used the word in completely different contexts and meanings. Sometimes you see a company...
Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...
Hello everyone, it’s us at OpenMinds HK back at it again with another video! Today we’re here to talk about something that everyone has seen before, but nobody ever admits to signing up for: Giveaways. Giveaways are a popular way for businesses to quickly gain brand...
Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to continue marketing as they continue to cut costs and work from home. We at OpenMinds HK think that it’s important...
Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll out targeted marketing campaigns at this point – what was considered a luxury decades ago is now the norm. But you can have too...