Earlier this year, Facebook announced a revamp of their Public Pages feature, aiming to make things “…simpler for public figures and creators to build community and achieve their business objectives” (Facebook Blog Post). This revamp included a slew of changes including a redesigned layout, a...
If you have been casually scrolling through LinkedIn, you would have seen the latest buzzword in vogue: Digital Transformation. You may have also noticed that different companies on your feed have used the word in completely different contexts and meanings. Sometimes you see a company...
Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...
Hello everyone, it’s us at OpenMinds HK back at it again with another video! Today we’re here to talk about something that everyone has seen before, but nobody ever admits to signing up for: Giveaways. Giveaways are a popular way for businesses to quickly gain brand...
Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to continue marketing as they continue to cut costs and work from home. We at OpenMinds HK think that it’s important...
Facebook recently announced the slow roll-out of its newest Instagram content format, Instagram Reels, and the timing of this announcement couldn’t have been better for Facebook. Reels was made as an answer to TikTok, a new social media app that has taken Gen Z-ers around the...
[caption id="attachment_1812" align="alignnone" width="1024"] Credit: Anastasiia Chepinska, Unsplash[/caption] Without a shadow of a doubt, COVID-19 has impacted every conceivable facet of our society. For us in Hong Kong, some of these impacts have visibly changed the landscape of the city; streets are sparsely populated, and the remainder...
The coronavirus outbreak has impacted every aspect of our lives, from the state of our global economy to how many people can sit at a table in a restaurant. One aspect that has gotten a lot of online traction, in particular, is how people have been...