On the 19th of October, multimedia company The Verge reported that Facebook is planning to change its company name. Their theory behind this name change suggested that it accompanies the company’s increasing focus on creating ‘the metaverse’. Read our highlights and insights on this potential big change...
Earlier this year, Facebook announced a revamp of their Public Pages feature, aiming to make things “…simpler for public figures and creators to build community and achieve their business objectives” (Facebook Blog Post). This revamp included a slew of changes including a redesigned layout, a...
Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...
We’re living in economically turbulent times. Old news, we know. During this time, a lot of companies would traditionally be looking to hunker down, cut costs, and ride out the storm, and it seems like this time’s no different. Businesses across the globe are in survival...
Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to continue marketing as they continue to cut costs and work from home. We at OpenMinds HK think that it’s important...
Facebook recently announced the slow roll-out of its newest Instagram content format, Instagram Reels, and the timing of this announcement couldn’t have been better for Facebook. Reels was made as an answer to TikTok, a new social media app that has taken Gen Z-ers around the...
There is absolutely no doubt that the tech industry at large will continue to evolve and grow. This year, we observed a lot of conversations around blockchain technology (and its fair share of naysayers), AI, and machine learning ...
Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll out targeted marketing campaigns at this point – what was considered a luxury decades ago is now the norm. But you can have too...
Google Ads is the largest online advertising platform in the world. But that doesn’t mean that you can advertise anything you want on that platform. It’s by no means a Wild West. The platform has a certain set of rules and regulations that advertisers have to...