Digital Marketing News

17 Mar

Posted at 20:00h in Culture & Team, Digital Analytics Know-Hows, Digital Marketing News, Marketing and Branding, Social Media Tips & Tricks by
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Under the new normal in the business world in the past few years, numerous people started aiming to build a strong online presence for their traditional businesses and doubling down on digital advertising. Fast forward to 2022, are there any new digital marketing trends worth...

22 Oct

Posted at 14:00h in Digital Marketing News, Marketing and Branding by
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On the 19th of October, multimedia company The Verge reported that Facebook is planning to change its company name. Their theory behind this name change suggested that it accompanies the company’s increasing focus on creating ‘the metaverse’. Read our highlights and insights on this potential big change...

22 Jan

Posted at 20:17h in Digital Analytics Know-Hows, Digital Marketing News, Marketing and Branding, Social Media Tips & Tricks by
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Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...

21 Aug

Posted at 17:56h in Digital Analytics Know-Hows, Digital Marketing News, Marketing and Branding, Social Media Tips & Tricks by
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Hello everyone! We have noticed that, as a result of the pandemic, businesses are turning to social media marketing as a low-cost, scalable way to continue marketing as they continue to cut costs and work from home. We at OpenMinds HK think that it’s important...