... while opinions are still somewhat divided, it can be said that if Meta and the Metaverse successfully kicks off, it would indeed be a thrilling change for social media marketing and the digital space in Hong Kong and globally. In fact, physical location would...
On the 19th of October, multimedia company The Verge reported that Facebook is planning to change its company name. Their theory behind this name change suggested that it accompanies the company’s increasing focus on creating ‘the metaverse’. Read our highlights and insights on this potential big change...
Since its launch in 2010, Instagram has become one of the most used social media platforms of our time. With over 1 billion active users, the app has become an integral part of any social media marketing strategy, especially in cities like Hong Kong with...
We’re living in economically turbulent times. Old news, we know. During this time, a lot of companies would traditionally be looking to hunker down, cut costs, and ride out the storm, and it seems like this time’s no different. Businesses across the globe are in survival...
Hello everyone! Here in Hong Kong, the coronavirus outbreak has had a huge impact on everyone’s lives, one of those being how we work. A lot of companies, and even the government themselves, pushed out work from home schemes to better protect their employees. But with no...
There is absolutely no doubt that the tech industry at large will continue to evolve and grow. This year, we observed a lot of conversations around blockchain technology (and its fair share of naysayers), AI, and machine learning ...
Marketers today are more empowered to make data-informed marketing decisions than ever before. Every digital marketer today has the ability to roll out targeted marketing campaigns at this point – what was considered a luxury decades ago is now the norm. But you can have too...
It has been many months of unrest in Hong Kong, and regardless of which side you're on, many of our hearts have been breaking over the recent happenings. With news, photos and videos being spread like wildfire across social media and chat messaging platforms, most...
Google Ads is the largest online advertising platform in the world. But that doesn’t mean that you can advertise anything you want on that platform. It’s by no means a Wild West. The platform has a certain set of rules and regulations that advertisers have to...
Maintaining a culture where employees are encouraged to fulfill their potential is an often-overlooked part of running one’s own ship. But happy employees are not only more willing to contribute and be productive, but they’re also more likely to stay at your company. Retention of quality...