I bet you’ve seen lots of Reels on Instagram these days - are you planning on creating your own Reels? Sure, why not? Many brands and users have started adopting this new feature in their content, and you might be one as well. But…are you...
When surfing social media, you may have heard someone talking about Instagram Reels. But what is that thingy? For Hong Kong people, Reels may seem to be a new feature on Instagram, but it was rolled out long ago in different countries, such as the...
When it comes to promoting a brand or launching a new product, which of the following pops into your mind first: traditional ads or digital ads? I guess you might be wondering what differences there are between them. No worries, OM is here to help...
When it comes to the most trending social media trend in 2022, I guess we all agree that it’s Facebook renaming itself to Meta. Thanks to that, we are now surrounded by different information about Metaverses. But hold on, what exactly does the term metaverse...
There’s no way you have no idea what an app is since we’re using different apps every single day, if not every minute, but do you know what DApp is? DApp stands for Decentralised Application. As the name implies, a DApp operates on a blockchain...
With the rise of NFTs and other online investments, you may more or less be sceptical about whether virtual assets are actually equivalent to assets in reality? The answer is yes. Investing in virtual assets is no different than buying stocks; however, NFTs possess more...
Under the new normal in the business world in the past few years, numerous people started aiming to build a strong online presence for their traditional businesses and doubling down on digital advertising. Fast forward to 2022, are there any new digital marketing trends worth...
Since its launch in 2010, Instagram has become one of the most used social media platforms of our time. With over 1 billion active users, the app has become an integral part of any social media marketing strategy, especially in cities like Hong Kong with...
Earlier this year, Facebook announced a revamp of their Public Pages feature, aiming to make things “…simpler for public figures and creators to build community and achieve their business objectives” (Facebook Blog Post). This revamp included a slew of changes including a redesigned layout, a...
Social media platforms operate on a principle called a network effect, where the value of a good or service is increased by an increase in the number of people using it. In the case of social media platforms, their value consists entirely of the size of...